CIPP-E Focus Course - Marketing and Technology

The CIPP/E Focus Courses cater to individuals seeking a brief review of specific topics in the curriculum, rather than a comprehensive training course. They are designed for those preparing for the challenging CIPP/E exam who only require a refresher on certain subjects. 
This condensed eLearning course focuses on Marketing and Technology under the GDPR, specifically addressing Direct Marketing, Social Media and Machine Learning.

Important Topics

The first part in this course is concerned with Telemarketing, Direct marketing and Online behavioural targeting, amongst other things.
In the second part we will discuss Cloud computing, Web cookies, Search engine marketing, Social media platforms and Artificial Intelligence (AI) with machine learning and ethical issues.

Target Audience

  • Individuals who need a foundational understanding of Marketing and Technology under the General Data Protection Regulation.
  • Anyone interested in pursuing CIPP/E certification.
  • Individuals who already took a training course but feel the need for more background information about this specific topic.
  • Individuals who took the CIPP/E trial exam, the analysis of which said to specifically focus on this topic before going up for the certification exam.
  • In case you consider purchasing more focus courses, it is advised to take them in the same order as the CIPP/E curriculum.


  • 10 comprehensive modules that each contain several articles to read or listen to, videos, slides, free resources, a glossary, and a quiz to test what you have learned in that module.
  • Personalized Study Schedule, based on when you need to finish your training course. Your schedule is made automatically, and will adjust when you change your desired end date.
  • Study Statistics that will allow you to keep track of your progress at any time.
  • Digital Flashcards with definitions of all important concepts of the CIPP/E curriculum are available in the course.
  • All materials are updated regularly, and you will always have access to the latest version of the courseware, no matter when you have made your purchase or started your course.

Course Content

10 lessons 14.5 hours


The CIPP/E Marketing and Technology focus course on offered an enhanced understanding of privacy considerations in marketing activities. The modules delved into topics such as data processing for marketing purposes, data subject rights, and marketing communication regulations. The course content was well-structured, providing clarity on the intersection of marketing practices and data protection requirements. This focus course is a valuable resource for professionals seeking to deepen their knowledge in this field.


Understanding of Privacy in Marketing

The CIPP/E Marketing and Technology focus course on provided an in-depth analysis of data protection principles in marketing practices. The modules explored topics like consent, profiling, and direct marketing regulations in detail. The course materials were comprehensive and included practical examples that facilitated a deeper understanding of the subject matter. If you're looking to brush up on your knowledge of data protection in marketing and technology, this focus course is highly recommended.


Great analysis of the topics
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